Design Thinking

© Copyright – HPI School of Design Thinking

Design Thinking  is a collaborative Intelligence approach that structure the work of multidisciplinary teams in order to solve a business issues or a complex problems. 

Created in 1980 and developed since 2005 by Tim Brown & David Kelley  professors at the Hasso Plattner Institute of Design Stanford (know as Stanford, Design Thinking is a Human-Centered Design methodology based on a collaborative and iterative co-creation approach of Learning By Doing.

There are three main phases in a Design Thinking process INSPIRATION, IDEATION and IMPLEMENTATION.


Although Design Thinking was initially designed to create solutions for complex problems and innovation projects, it can be used to address many organizations issues (eg. Strategy Management, Human Resources, Change Management, Logistics, Quality Management, Project Management, Operational Excellence, Marketing & Communication,……).  In other words, any business issue that needs a stakeholder multi-vision or an efficient teamwork or a simple prototype creation with no risk and affordable costs. 

Its collaborative, iterative and creative approach enables stakeholders of a business issue to identify it, see it through multiple angles at the same time, imagine a solution, build a cost-effective prototype and test it, that is the role of the INSPIRATION and IDEATION phases.

This prototype, built by the stakeholders, will be more engaging nearer to the solution, more adapted and defended by its creators.  After several iterations, the mature prototype can perfectly be used as a base to create the final solution.

Passing from the prototype to the final solution will be done with the help of business teams and experts of the business domain, as indicated in the schema above by the IMPLEMENTATION phase.

Novalist Thinking engages only on the INSPIRATION and IDEATION phases and delivers all the necessary information to start the IMPLEMENTATION phase by the end customer and his partners.